Account Based Prospecting (ABP)
January 28, 2025
Account-Based Prospecting (ABP) is a B2B marketing and sales plan that involves finding, activating, and nurturing target accounts and gaining their trust.
Account-Based Prospecting (ABP) is a B2B marketing and sales plan that involves finding, activating, and nurturing target accounts and gaining their trust.
Account Based Marketing (ABM) is a clever approach to B2B marketing that combines sales and marketing and focuses on one or two target leads at a time.
Copyright © 2024 ContactInfo. All Rights Reserved.
“If you’re in sales and actively send cold outbound, you 100% have to have ContactInfo bookmarked.”
Chris Merrill
